When asked women replied that they wanted freedom and choice
For most businesses, the end goal lies in the creation of the product, however Humanism Global does it differently by focussing on employment.
Humanism Global produces event merchandise by employing disadvantaged women and giving them the training and education to create sustainable textiles with meaning.
Operating across the breadth of India, Humanism Global addresses disadvantage head on. With 73 million Indians living in extreme poverty and India ranking as one the least socially mobile countries according to World Economic Survey, tackling inequality is by all means is no small task.
We spoke to Co-founder of Humanism Global Amila Waniganayake about how they best deliver impact through a human first approach.
“We strive to work in areas where there is an existing and obvious lack of equal opportunity that is represented in a particular group or community,” said Amila.
“Our impact work is currently… focusing on providing job creation and capacity building opportunities to Gypsy and other disadvantaged communities,” he said.
What makes Humanism Global so unique is their dedication to empowerment through the process of employment.
“At the beginning of our journey, we asked what the women want in their lives, and they responded with ‘freedom’ and ‘choice’.
“At the beginning of our journey, we asked what the women want in their lives, and they responded with ‘freedom’ and ‘choice’. It helps create a sense of belonging in which they can be their own person, feel valued and express their own desires and opinions.”
Already in Humanism Global’s short journey they have been able to employ over 100 people in the gig economy and have created full time work for another 7.
Central to the success of Humanism Global’s is their partnership with on the ground not for profits who have an intimate understanding of the humans and situation.
By targeting and employing women, social outcomes are maximised as nearly everything that they earn is put towards supporting their families and communities, a well-documented phenomenon in development studies. Unfortunately, women are often unequally disadvantaged and face more obstacles to opportunity than men.
“Many women were living under the poverty trap due to a myriad of socio-cultural barriers that are systematically passed on from generation to generation.”
“Many women were living under the poverty trap due to a myriad of socio-cultural barriers that are systematically passed on from generation to generation. Most of these barriers included some of our basic actions that most of us would be taking for granted such as not being able enter a bank or using a restaurant washroom,” said Amila.
“Roughly 40% are made to work in unsafe and indecent working conditions that severely limit their access to everyday basic needs including food, water shelter and security. Using our experience in co-designing employment in rural India, we’ve learnt that education increases confidence and employability in the formal sector, and employment creates independence and empowers humans.”
All products made are also ecofriendly, being Global Organic Textile Standard certified, utilising upcycled materials and are delivered in sustainable packaging.
Whilst there are many event merchandising companies, few offer the connection and personal touch which humanism global does.
“We make sure that our customers have the opportunity to feel connected to the impact they are creating through an impact card and personal signature and stamp by the special person who has created the product. We not only want to bring joy to our beneficiaries, but also provide the same joy to our customers as a reminder that we are all in it together.”
“We not only want to bring joy to our beneficiaries, but also provide the same joy to our customers as a reminder that we are all in it together.”
Want to check out Humanism Global’s handmade crafts? Need a new tote bag or chai pouch? All can be found on their store at Dinidae
For further inquiring and events merchandising you can visit their website.